Research and Granular Targeting
First we First get understanding of your business and the products or services you sell. Then we look at the PPC aspect your company faces. Analysing your current paid efforts and closely investigate what your competitor are doing. We also execute in-depth research on relevant and effective keywords, identifying both regular and long-tail keyword opportunities. We are very grainy in our approach to drive performance. We structure the campaigns based on single keyword ad groups (SKAGs) for keyword drive 80-90% of traffic, and usage of niche keywords for paid search campaigns. For display campaign, we analysis and identify particular sites that are frequently by your target audience.
We ensure that the search ads is flawlessly customized to the keyword being searched and also make sure that the ad’s messaging matches the messaging on the landing page via dynamic keyword insertion. Additionally we build multiple ads in campaigns to avoid audience fatigue and test different offers, designs and messaging.
Testing and Optimization
We A/B testing of custom landing pages and Google ads to manage consistent improvement in conversation rates. Optimize campaigns on the basis of end-to-end attribution – what keyword, ads, devices, landing pages, campaigns, targeting, etc., are leading to the best quality leads.
Analytics and Reporting
Traces and measure data across all activities that we execute across all channels. Analyze data and make appropriate changes to our plan of action to increase all-over campaign effectiveness and meet goals. Create monthly reports that give you a breakdown of execution and extract actionable insights. These insights will involve charges in strategy for our AdWords campaigns, as well suggestions for other paid channels that we believe would product results.