Google Analytics allows you to have a record of how many visitors you had on your website but eventually bounced. Bounces mean they could not get what they wanted on your webpage.

Google webmaster is free of cost service for anyone who has a website. It sends across a notification to you if your site experiences any malware (spam, viruses, etc) and/or crawl errors (misdirecting). It also shows the effectiveness of the keywords targeted by you.

For a searcher, a website that has relevant keywords in the title tag, are more relevant as compared to the remaining. Also, it ensures a higher search engine ranking as compared to other related competitors.

Keyword optimization or keyword research is the series of steps involving research, analysis and selection of the most appropriate keywords which can target the target audience and draw qualified traffic to the webpage.

The presence of keyword-rich heading on the web page also plays a major role in establishing search engine rankings. Bots recognize headers as user-friendly because they provide the essence of page formatting and also make the content scannable and accessible.

An inclusion of optimum quality anchor text gives the readers a brief about what they are supposed to find in the detailed text when they click the link. Having a proper anchor text increases the number of clicks on your link and also increases your website ranking.

Keyword research, URL optimization, meta tags, header optimization and content optimization are the essentials of complete body text optimization, for which the need of an SEO company India is a must.

The advantage of URL rewriting is its potential to inculcate session tracking information and that too, without the use of forms. It’s a very arduous coding process.

The presence of a sitemap on a website makes it extremely easy to jump directly to the heading or section of their need or choice. Also, sitemaps give the advantage of linking search engines without making any sort of changes to the site.