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In years of 2013, webmaster had faced lots of Google algorithms effects. Now, we all are curious about what will be the 2014 for internet marketing landscape. Many of webmasters are wondering about that Google will kick out the organic SEO; there will be some new update that will lead SEO tactics in the new directions, etc. However, these all are assumption but to be preparing for upcoming situation is always require being a successful webmaster. So, make yourself prepare for Google’s update for 2014.
When we talk about year of 2014, we would like to tell webmasters that future forecast is always based on past and presence’s cover up of areas. Thus, update history of year 2013 will play key role for us to determine how to be prepare for Google’s algorithm updates.
Take a look for updates history of year 2013:
- Penguin 2.1 (#5) – October 4, 2013
- Hummingbird – August 20, 2013
- In-depth Articles – August 6, 2013
- Knowledge Graph Expansion – July 19, 2013
- Panda Recovery – July 18, 2013
- Multi-Week Update – June 27, 2013
- Panda Dance – June 11, 2013
- Payday Loan Update – June 11, 2013
- Penguin 2.0 (#4) – May 22, 2013
- Domain Crowding – May 21, 2013
- “Phantom” – May 9, 2013
- Panda #25 – March 14, 2013
- Panda #24 – January 22, 2013
Each update of Google left some depth point of views for SEO industry. And with discussion of such updates will let us to forecast upcoming update of 2014. So, let’s start!!!
Deal with unique and eye-catchy content marketing:
We all are aware of Panda and Penguin. Day by day Google had discovered webmasters are dealing with the tactics instead of strategic planning for being ranked in SERPs for targeted keywords. They are using some spam tactics content for bulky link-building procedure.
So, now STOP with SPAM CONTENT.
Rotate your content in a way that it can reach to desired reader of content in right way. Take authority of the content to keep away your web platform penalization of Copyscape. Apart from just making keyword stuffed content just for getting back-link, focus on qualitative link-building with some useful, informative, catchy and unique content.
Market the content with the online platform where you will get editorial approval with authorization. Only such kind of back-link with content marketing will help you to save from upcoming update of Panda and Penguin of 2014.
Let your business to be engaged with social media:
In the beginning of the social media there were only two big heads called Facebook and Twitter. However, now if you take look in today’s social media world then you can see Pinterest, Quora, Instagram, iTunes and many more. To be a successful marketing expert for your online business you must have social media engagement for your business community.
Over social media platform by getting vote you can make your back-link more trustful for Search Engine. So, let your content and approved back-link get wide visibility with your social engagement. This is the right landscape which let your links be natural to save from Penguin series of 2014.
Make Google+ profile and market it on wide spread land:
To market your business with Google to have Google+ profile is now vital. Why? Its Google’s product and we all are aware of war of facebook and Google+ J. So, want be on Google SERPs definitely Google will force you to be with Google+.
It has been seen in 2013 that profile having more Google+ are getting good SERPs position for targeted keywords in organic results. So, spend little time with your Google+ profile and to be on safe side for upcoming Google update of Social Media in 2014.
Definitely some major update for Mobile SEO in 2014:
Hummingbird has introduced importance of semantic search and Knowledge Graph. It is just small start up and first step of Google for Mobile SEO industry. We all are aware that in today’s world 80% above people are engaged with smartphones. So, there are some glimpse that Google will come up with Mobile based marketing updates.
Stop think about tactics and focus on strategically planning.
Along with web marketing and start with mobile marketing because people have now started to use their phone for daily life activities as well as shopping and hiring service.
What is the best Small or lengthy content?
Actually, length of the content is the totally depend on your targeted audience. Thus according that you should prepare unique and informative content which will target your audience. Such content will influence them to be your customers either by hiring service or buying products.
Handshake with PPC and Affiliate marketing:
Till now webmaster are always keeping distance from the PPC and affiliate marketing. They are just focusing on organic based internet marketing. Now we should think broad and starting to make a deal with Google Adwords and affiliate marketing strategies.
Pay Per Click lets your business widely cover on targeted language, placements under the decided timelines. It lets you to bid with your own budget and gain benefits from conversions. Other side, affiliate marketing let your business grow on different platforms with profit sharing.
As per last year’s update there are some possibilities that Google will come up with startup updates for affiliate marketing and PPC.
Let your focused subject for business more powerful with high page backed Guest Blog links:
Looking for to save from upcoming Penguin 2014 updates and wants to on safe side for natural link building? Guest blog posting is widely accepted option for beating with Penguin 2.1 (#5) – October 4, 2013.
So, make focused subject oriented content and let it to be spread with high page rank guest blog platforms like hubpage, technorathi, etc.
In conclusion we would like to say that now forget about quantity and hidden tactics and focus on strategically planning for internet marketing. Keep past experience in mind and let your marketing experience spread with new approach of quality factor.
BRTechnosoft believe to work on commitments and delivering you something more beyond your expectation. We stand to deliver the industry best result to its global clients. Our qualified teams are always ready to make deal for any challengeable digital marketing project.